Thursday, October 15, 2015

Customer Service & Marketer

don't mengheningkan cipta (customer service autis smartphone).
don't perhitungan dalam memanggil antrian atau angkat telp (yang dirugikan adalah customer Anda).
meletakkan tempat pamflet/flyer di meja customer service.
how to win your customer heart.
IPAD or Tab, for mobile customer service because every data can be access online.
build integrated call center
make tag line from brand (facilities, quality of faculty, academic and administrative services, and the quality of graduates)
should monopolize the market.
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business) the company's effects on environmental and social wellbeing.
using advertising(brochures, pamphlets, banners), sales promotion, personal selling, public relation events & experiences, direct marketing, public relations.

Marketer's must convert wants into needs.
Man born to create.
Filosofi roda pegas dan aspal, yaitu kerjakeras, motivasi/passion, lingkungan kerja.
The four Ps of marketing (product, price, promotion, and place) are only partially ade-quate to conduct effective services marketing strategy. Three additional Ps – people, process, and physical evidence – are also needed.
employee dress, personal appearance, attitudes,  and  behaviors  all  influence  the customer perceptions of the service.
physical evidence = brochures, letterheads, business cards, report formats, signage, and equipment, and the servicescape, the physical facility where the service is offered. (physical evidence) is needed for services because customers often have little on which to judge the actual quality of an intangible offering and thus will rely on any tangible components of the service offering.

Strategic thinking is a marketer’s key talent.
a never ending marketer by these steps
-make list of idea content
-always curious
-break things, try to “break” and then sit back to see what happens?
-to be honest
-make priorities
-collect all database
-maintain effective personal relationships






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