Personal Branding =
known dikenal
liked disukai
respected dihormati
trusted dipercaya
How we look, we speak, we act = our personal brand
Personal brand=how you see yourself + how others see you
Brand you dibangun dari=
Your image
Your Mission
Your Values (nilai prinsip hidup)
Yout Vision
Brand = awareness (org lain menyadari diri Anda), perception (positif atau negatif), quality (kualitas diri)
10 benefit
1 kredibilitas diri meningkat
2 lebih mudah jual produk jasa
3 pribadi dinilai tinggi (charge more), contoh logo Starbucks dgn logo kopi kenangan
4 lebih disukai, dihormati & dipromosi org
5 membedakan Anda dgn kompetitor
6 memperluas jaringan
7 lebih mudah menarik target prospek
8 memperoleh referal dgn mudah (direferensikan org lain)
9 lbh byk peluang yg dtg mendekat
10 dikejar rezeki / berkat
"If people like you
they will listen to you,
But if they trust you,
they'll do business with you" - Zig Ziglar
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